#GUCCISZN3

High-End fashion brand, Gucci, showcased their latest campaign on Twitter last week and the industry went insane! Multiple highly acclaimed artists such as, Marley Estello, Jorja Chachki, Lil Papi, Mia Riedell and many more participated in the campaign, each one receiving a considerable amount of buzz.

Founded by Kenya Milan, Gucci is making it's rise in the fashion industry, catching the attention of the entire community. Even Latin artists such as Gucce Lorenz and Patencia participated in the

event, making it an international campaign.

One thing that surprised the industry the most was the campaign's stealth. No one really knew about the campaign besides those involved, causing a few people to speak on it.

"When you didn't get the memo about the Gucci SZN campaign..." Bre Chandler (generally) tweeted the day of. The impact #GUCCISZN had on the industry that day was substantial and is sure to be one of the hottest campaigns ever released.